Sudhir Garg stresses on marketing efficiency to keep up with ongoing competition

first_imgKolkata: Addressing a large gathering of MSME entrepreneurs and members of BNCCI, Sudhir Garg, CMD, NSIC stressed on the marketing efficiency, technological adoption and quality awareness to stick to competition. He explained that in India there is only one technology incubation and testing centre per 3 lakh MSMEs but in Western world such incubation centre exists per 33,000 MSME units.The Central government has sanctioned Rs 6,000 crore for implementing 20 new technology centres and five active facilitation centres (in various segments like pump, mechanical etc). To improve marketing capability, he advised to adopt lean manufacturing, design development and consequent waste reduction. He lamented that thousands of projects are being designed in Regional testing centres and institution of repute like CSIR but it hardly becomes beneficial for industry. To adopt proper marketing strategy finance is equally important, he maintained. Mentioning a cordial relation with NSIC over the years, Satyam Roychowdhury, president, BNCCI, said the Chamber organised several rounds of Buyer Seller Meets and Vendor Development Programmes. He lauded different schemes including National SC/ST hub for the promotion of SC/ST entrepreneurs.last_img

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