Tanker overturns on 414 and Orange Blossom Trail

first_imgShare on Facebook Tweet on Twitter Gov. DeSantis says new moment-of-silence law in public schools protects religious freedom You have entered an incorrect email address! Please enter your email address here Photo by Misha Corbett of Apopka Then and Now.Charges pending for driverA tanker hauling raw sewage overturned last night and spilled its load on the roadway of 441 and 414 in Apopka, according to a report from the Florida Highway Patrol. The driver, Glen Stuebs, 54 of Kissimmee, was traveling eastbound on SR414 on the exit ramp to the Orange Blossom Trail and attempted to make a right turn to travel south when he overturned the tanker and spilled sewage on the roadway. Stuebs suffered minor injuries and was transported to the Orlando Regional Medical Center.Traffic was detoured in both directions according to a passenger in a vehicle attempting to cross the intersection.The crash remains under investigation, and charges are pending, according to the FHP. UF/IFAS in Apopka will temporarily house District staff; saves almost $400,000 LEAVE A REPLY Cancel reply Save my name, email, and website in this browser for the next time I comment. Please enter your comment! Please enter your name here TAGSFlorida Highway PatrolOrange Blossom Trail Previous articleDexter Hughley condition upgradedNext articleComing and going: Netflix in December Denise Connell RELATED ARTICLESMORE FROM AUTHOR Florida gas prices jump 12 cents; most expensive since 2014 last_img read more

5 keys of consumer-centric marketing

first_img 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Keith Brannan Keith Brannan is CMO for Kasasa, a provider of branded, community-powered banking products. For more information on Kasasa, visit www.kasasa.com, or visit them on Twitter @Kasasa, @KasasaNews, Facebook, … Web: https://www.kasasa.com Details At its core, customer-centric marketing is about creating satisfied customers and enhancing your brand. Traditional methods that once worked are becoming outdated, requiring us to keep up with technology and accommodate the impact it’s having on consumers and their journey.As you start down the necessary path to modernizing your marketing, keep these five key steps in mind:1. Understand your consumerTechnology has led to a rapid evolution in customer behavior. People used to choose their financial institution by convenient location, and their account by what was offered there. Now people go online to research products, which expands their choices and consideration set.And this change of behavior isn’t just in millennials. Older demographics are also changing their behavior. Think about grandmothers who open savings accounts for grandchildren. These highly educated, active, retired women with time, energy, and money to spend on grandkids are now turning to the internet first. The average grandmother researches online, “Facebooks” her friends for their opinions, develops a short list, and then goes to a bank website.1To continue to connect with consumers, our methods have to evolve as consumer behavior evolves. Today’s consumers – age 18 through 80 – are savvier, more informed, and shopping product first. Our differentiation can still be positive service and a strong community presence. But first we have to compete by offering innovative products consumers expect.2. Target effectively using dataConsumer control of the decision-making process is so high, without effective targeting your message is lost in the digital clutter. Identifying your ideal account holders through marketing segmentation and buyer personas allows you to deliver what they want in the right channels at the right time. Targeting lets you focus your communication.It takes time and resources to create comprehensive consumer insights – BancVue has spent over $4.3 million in consumer research – but this investment is invaluable. Using technology and research to target consumers ensures you don’t waste money connecting with the wrong people who aren’t interested.Data enables you to craft more effective advertising, reach the right consumers at critical moments, and engage them with the right message. The “one marketing message works for everyone” days are over. People are bombarded with advertising communication. A correctly targeted and tailored message cuts through the noise, making a lasting impression and personal connection.3. Engage across multiple channelsConsumers aren’t interacting in only one communication channel. Once you’ve targeted your ideal prospects, you need to ensure that your messaging is crisp and consistent across all touchpoints. Consumers have a limited digital attention span, so your marketing needs to be attention getting, clear, and prompt them to take the next step.Just as you wouldn’t have broken windows or peeling wallpaper in a branch, you need to put your best foot forward online. Your digital presence is competing with the megabanks, so it needs to be just as polished and visually appealing. Consumers expect more and quickly dismiss ads and websites with poor graphics or confusing UX.With new technology and an increased focus on digital, it’s easy to forget the importance of the in-branch experience. Though 88% of people go online first for research,2 75% of recent bank switchers opened their new account at a physical branch location.3Once consumers have chosen you for your product, they have perceptions about your brand that need to be fulfilled when they come in-branch. Community financial institutions are perceived to deliver positive service and to care about their account holders. Their in-branch experience will reinforce their feelings about your brand.4. Fulfill your brand promiseBranding is more than a logo or marketing materials. It begins with identifying what your brand represents and your benefit to your account holder. It takes deep introspection and research to really know your consumer and recognize the true benefits you deliver. Once you understand the promise your brand is making to consumers, think about how you deliver on this promise.Consumer experiences shape their perception of you, and your marketing interactions are a big part of the consumer experience. Align your company actions to connect emotionally, build trust and relationships, engage consumers and help them make informed decisions. Map out your interactions and advertising touches and determine if they are effectively delivering a positive experience.5. Measure results and change accordinglyTechnology has created useful tools to help you gather analytics and determine if your efforts were successful. The inherent trackability of digital marketing allows you to evaluate ROI and spend smarter in your next marketing efforts. Keeping track of metrics lets you continually revisit your consumer targeting and maximize your effectiveness. At BancVue, we use analytics to develop best practices and inform our communication channel choices. With better results measurement, you gain better understanding of your account holders and prospects, you stay on top of trends as consumers migrate between different digital channels, and you refine your message as you receive feedback.Effective modern marketing is constantly evolving to create a better consumer journey. It’s a complex challenge that requires a full-circle strategy encompassing innovative products, data and metrics, targeted world-class marketing materials, and experiences that exceed customer expectations. A tall order for sure; which is why we continually refine Kasasa with a multi-faceted approach to inspire and excite consumers. If we stand still and use a one-dimensional strategy, the consumer tunes us out and chooses a megabank. 1 Winters, Phil. Customer Impact Agenda. 20142“CA Web Stress Index”, 20093 AOL & Oliver Wyman, “Making the Switch: Checking Account Path to Purchase,” June 2014last_img read more

WHS Golf preview: 10 Things to know about this year’s Crusader golfers

first_img10. And then there’s state… The regional winners will advance to the Class 4A State Golf Tournament in McPherson at the Turkey Creek Golf Course. on Tuesday, May 26. The top two teams at the six regionals and then the next five lowest individual scores that are not members of qualifying teams will compete.Follow us on Twitter. 5. The starters so far…In high school golf the top four scores of the team’s six players are accumulated.Yesterday, DeJarnett shot an 88, as Wellington’s top golfer.Jonah Luna, a freshman, finished with the Crusaders’ next low score, shooting a 95.Shane Hughes, a returning starter, finished with a 100, and Carson LeGrand rounded out the team scoring with a 105.Jake Walton, a junior, finished with a 117, and Ty Wilson, a freshman, shot a 118.“We gained a lot of valuable experience in this tournament,” Ginter said. “We will get better.” 3. Wellington and its first golf tournament… The Wellington varsity team made its 2015 debut in the Crestview Country Club tournament Monday afternoon in what was a great day to play golf.Unfortunately, the team finished 11th out of 14 teams. The Crusaders finished with a 388. Andover, the host, won the event with a 315 with Buhler finishing second at 317 and Wichita Collegiate at 312. Class 4A Regional Hughes, Shane11 6. The 2015 roster… Thurs., April 30Tex Consolver1Various teams Thurs., April 23Hesston1Various teams 4. So what does this mean?…It means Wellington has plenty of growth in its future.“We did not play as well as we would have liked, but there were some promising signs,” Ginter said. “We had three young men who played in their first varsity tournament yesterday.“This will only help them prepare for our upcoming tournament in Wellington.” Scott, Max9 Tues., May 12Winfield – Quail8AV-CTL tournament Mason, Aaeron11 8. The full schedule…Wellington has a full slate for the next two months… Thurs., April 30Hesston1Various teams. Haydon, Kelsie10 Wilson, Ty9 DeJarnett, Grayson11 Mon., May 4Wellington3Andover, And. Cent., Augusta, Buhler, Clearwater, Goddard, Goddard Ike. Heimer, Jack9 Friesen, Joseph11 2. Young but growing…How young is the Wellington golf program? There is just one senior: Jessica Reyes. There are five juniors, four sophomores, and eight freshman. That’s not to mention the 20 or so Wellington Middle School golfers who are part of the inaugural Knights middle school program.“Our numbers are up this year with 17 players,” Ginter said. “This is good news for the program.Ginter said the eight freshmen is the biggest number out for a particular for the sport in years.“With the addition of the middle school program, the future looks bright,” he said. by Tracy McCue, Sumner Newscow — Ten things to know about the Wellington High School golf team as it embarked on its first golf tournament Monday.1. Where we last left off …Wellington’s Chance Russell and Graysen DeJarnett made all league at the Ark Valley-Chisholm Trail League DIV tournament held in Winfield, a year ago.  Russell is gone but DeJarnett, a junior, will return after shooting an 86 at Quail Ridge in the AV-CTL tournament a year ago.WHS returns three varsity starters from that team a year ago, including DeJarnett, Shane Hughes, and Jake Walton.“The leadership will be vital to the growth and success of our young teams,” said James Ginter, Wellington head golf coach. Luna, Jonah9 Schoemann, Aaron9 Walton, Jake11 Levirich, Jake10 Tues., April 21Serra Hills3Various teams Mon., April 13Sierra Hills3Various teams Mon., April 6Crestview1Andale, Andover, And. Cent., Augusta, Buhler, Circle, Ike, Maize, Mulvane, V. Center, W. Collegiate, R. Hill, Eureka, W. Trinity. Thurs., April 9Wellington1Andover, And. Cent., Augusta, Circle, Clearwater, Goddard, Goddard Ike, Maize, Mulvane, Collegiate, R. Hill, Chaparral, Hesston, M. Lodge, Trinity. Wellington JV golfLocationTimeOpponents Class 4A State. Tues., May 5Newton – Sand Creek8Various teams. Wellington golfLocationTimeOpponents Thurs., May 7Tex-Consolver3Various teams. Fri., April 24Cherry Oaks3Various teams. Mon., May 18TBA 7. Tournament this Thursday…Wellington High School will be hosting its annual invitational this Thursday with 14 other teams from the area.It should be a good one. Andale, Andover, Andover Central, Buhler, Circle, Goodard Eisenhower, Maize, Mulvane, Wichita Collegiate, Rose Hill, Eureka and Wichita Trinity are scheduled for the event.Every boy, who placed in the top 10 in Crestview Monday, will be on the Wellington links Thursday. Tues., May 26TBA LeGrand, Carson10 McComb, Matthew9 9. Wellington to host regional…Wellington Golf Club will be the host of the Class 4A Regional on Monday, May 18 – one of six in Class 4A.Those participating will be Wellington, Andale, Augusta, Clearwater, El Dorado, Mulvane, Rose Hill, Circle, Wichita Trinity and Winfield. NameClass Bales, Blake9 Tues., May 5Clearwater3Various teams Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments Thurs., April 2Winfield- Country3Various teams Reyes, Jessica12 Mon., April 13Andover Central3Andale, Andover, And. Central, Augusta, Buhler,Ike, Maize, Valley Center, Collegiate, Hesston. Harris, Jaylen9 Crittenden, Skyler10last_img read more